Patricio Fuks has had an enterprising spirit since childhood. At 10 years of age, he created a school calendar that he sold to his classmates. As a 12-year-old, he organized parties where he was the disc jockey, introducing new music that he had brought from New York City on family vacations.

From that point on, drawing on the influence of the time spent in university, in addition to his contact with people who had a similar enterprising spirit, Patricio developed his personal projects in several industries.

Achivers Advertising. The agency was launched in 1996 when Patricio was only 22 years of age. His experience working with corporate clients in his father’s hotel fed Patricio’s drive to open his own agency. He started by offering services to provide CTI brochures, then he won the account, and a few months later he received the FIAP [Ibero-American Advertising Festival] Gold Award for a radio advertisement made for this telephone company.

He was responsible for reviving the identity of Correo Argentino [Argentina Postal Service] nationwide. With Banco Comafi he won an award for the best direct marketing campaign, and with Fondo Vitivinícola he worked on repositioning Argentinian wine to appeal to a youthful population. His clients also included Unimarc, Coto and Minetti.

Achivers Advertising was in operation until 2001, when Patricio saw signs of a negative shift in the advertising industry, and he decided to shift his focus in favor of other projects.

Fën Hotels. A company devoted to the development, franchising  and management of hotel businesses. The origin of the project dates back to 2002, when Patricio joined together with two university colleagues to rent the Hotel Bisonte in Buenos Aires, renovating and reopening the hotel with a new name: Dazzler. Two years later he was managing three hotels, which lead to the creation of the Fën Hotels Group.

Fën has 19 hotels operating in several different Latin American cities and projects continued expansion to other parts of the continent. The challenge in the upcoming years will be reaching a capacity of 10,000 rooms, with 32 hotels under its management, and increasing its property assets that today total around 600 million dollars.

Fën’s business model offers opportunities to investors interested in a high rate of return, in an industry that sees permanent growth in the region, as well as proven know-how in managing those hotels in highest demand on the international tourism market. In addition, two franchise brands exist (Dazzler and Esplendor), which are known for their regional differences and brand-name furnishings, but also share the same attention to quality, elevating both brands to 4-star leaders in the market.